While Sana delivers premium interior design services, the previous website lacked modernity, clarity, and refinement—especially critical in the U.S. market where clients expect a high level of visual quality and professionalism. The experience also failed to properly highlight her work, limiting the impact of her projects and not allowing enough space for her images or storytelling. Additionally, Sana’s strong design sensitivity, attention to detail, and continuous benchmarking against top U.S. websites introduced a highly demanding and iterative process that required precision and alignment at every stage.