Eco-Rand Sidi Mechreg reBranding, website design & development
Eco-Rand Sidi Mechreg is a responsible ecotourism venture nestled on Tunisia’s untouched Bizerte coastline. AYone Agency designed a professional digital platform that honors the project’s authentic, nature-first soul while enabling it to reach a global audience.
Client
Imed Abassi
Industries
Eco-Tourism
Services
Branding, Web Design & Development
Date
january 2026
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From Social Presence to Structured Platform
For over a decade, Eco-Rand Sidi Mechreg had been delivering extraordinary nature experiences guided kayaking in protected coves, snorkeling along underwater trails, and sunset camping on a coastline between two capes. But its digital presence had not kept pace with the quality it delivered on the ground.
Bookings were handled informally through social media messages. There was no structured way for visitors to understand the offerings, compare accommodation tiers, or grasp the project’s deep commitment to environmental stewardship. The gap between the project’s real-world quality and its online representation was holding it back — from reaching new audiences, from attracting partners and institutional funders, and from earning the credibility its 10+ years of heritage deserved.
AYone was engaged to close that gap: to build a professional digital platform that would feel as authentic and unhurried as a morning paddle in a Sidi Mechreg crique.
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A Platform as Genuine as the Experience
AYone designed a fully responsive website that functions as both a storytelling platform and a booking entry point — letting the landscape and the project’s values do the selling, with clarity and confidence.
The architecture was built around visitor intent: discover the place, understand the activities, choose an accommodation, and book without friction. A WhatsApp-based booking integration preserved the human warmth of Imed’s direct communication style while giving visitors a clear, professional channel for inquiries and reservations.
Sustainability credentials — certifications, “no trace” principles, SPAMI partner status, local procurement — were surfaced prominently, transforming environmental responsibility from a footnote into a competitive advantage and trust signal.
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A Word from the Client
Fantastic experience working with AYone on the creation of our EcoRand Sidi Mechreg website. They quickly grasped the essence of our project and translated it into something simple, beautiful, and authentic. The team was attentive, responsive, and pleasant throughout the entire project. We highly recommend them!
Imed Abassi
Founder at Eco Rand Sidi Mechreg