Recettes Italiennes, a French-language Italian cooking brand publishing since 2014, needed a mobile experience worthy of the audience it had built. We delivered a refreshed identity, a complete design system and a new cross-platform application that replaced an ageing app users had stopped trusting.
Client
Recettes Italiennes
Industries
Food & Digital Publishing
Services
Branding, Mobile App Design, Mobile App Development
Date
July 2026
Recettes Italiennes had spent a decade building one of the most followed Italian cooking destinations in French. Its mobile app told a different story. Built years earlier on a generic reader template, it behaved like a news feed rather than a cookbook, mixed English interface labels into a French product, and offered no way to save a recipe you loved.
Worse, its foundations had stopped working. Content refresh, recipe synchronisation and push notifications all failed intermittently, which is how an app quietly loses the audience it took years to earn.
A technical obstacle inherited from the original build meant the existing app could not simply be updated. The new application had to be strong enough to bring a large, established audience across to it, and to earn their trust from the first launch.
We began with the brand, modernising the identity into a mark that works at every scale, from a store icon to a splash screen. From it we built a full design system, typography, colour, spacing, icons and a component library, and handed the foundations to development as design tokens so the interface was rebuilt from data rather than from images.
The application itself was restructured around how people actually cook. Recipes carry servings, timings, difficulty, grouped ingredients and numbered steps. Search and favourites put a user’s own collection one tap away. Notifications ask how often, not simply whether. And every state was designed, including the ones users meet on a weak connection or an empty screen.
As co-founder of recettes-italiennes.org, my collaboration with Amine and Yassine began well before the creation of AYone and has been built over time since 2014.
With the creation of AYone and the expansion of their team, our trust in them has only grown thanks to their professionalism, dedication, and the consistent quality of their work.
They have supported us on several projects, each time bringing real value in design, development, and digital strategy.
A lasting and reliable relationship that we recommend without hesitation.
Founder of Recettes Italiennes