ASSAD Batteries website design & development
Transforming a fragmented industrial web presence into a unified, brand-led digital experience for one of Tunisia’s foremost energy groups.
Client
Assad Group
Industries
Energy, Industrial, Automotive
Services
Web design, Web development
Date
August 2024
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A trusted brand,
lost online
The business case for change was clear. Assad needed a web presence that matched the sophistication of its operations.
Despite Assad’s strong legacy, the brand faced a fundamental failure in digital way finding: users could not quickly grasp who they were, what they offered, or where to locate products. Our challenge was to solve these critical usability issues without alienating a deeply loyal customer base through a jarring redesign. Through close client collaboration and deep dives into customer behavior, we set out to carefully modernize the digital experience. The project demanded a delicate balance, an evolution, not a revolution.
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Strategic design,
structure first
Every strong design decision begins with a strategic one. Before a single pixel was placed, the project opened with an intensive discovery phase: mapping Assad’s audience segments, auditing the existing content ecosystem, and establishing where group-level authority needed to be clearly distinguished from brand and product-level specificity.
The outcome was a two-tier information architecture that gave Assad’s digital estate a coherent skeleton for the first time, and a design system built to stretch across it consistently.
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A Word from the Client
For the first time, our website genuinely represents who we are as a group. The team didn’t just redesign pages — they understood our business, our customers, and the complexity of what we do, then made it feel effortless. Our distributors noticed immediately.
Our team can finally keep it up to date without calling a developer. That alone was worth it.